Create a KitKat Commercial Video with Veo 3

How to Use a Veo 3 Prompt to Generate a KitKat Commercial Video

Veo 3 allows creators to produce cinematic, short-form videos using structured JSON prompts. In this tutorial, we’ll show you how to generate an 8-second KitKat commercial that conveys stress relief and playful energy through precise camera work, character action, and visual storytelling.

The JSON Prompt

Here is the full JSON prompt you can use in Veo 3:

{ "prompt": "Cinematic KitKat commercial, 8 seconds long. Close-up of stressed office worker typing rapidly, tense expression. Coworker slides a KitKat bar across the desk with a smile. Worker breaks off a piece in slow motion and bites it. Background shifts instantly to a colorful, playful animated scene symbolizing relaxation and joy. Ends with text 'Have a Break, Have a KitKat' and classic KitKat snap sound. Warm lighting, vibrant colors, smooth camera movement.", "seconds": [ { "time": "0-2", "action": "Close-up on stressed office worker typing rapidly, visible anxiety." }, { "time": "2-4", "action": "Coworker slides KitKat bar across the desk with a friendly smile." }, { "time": "4-6", "action": "Worker breaks off a piece in slow motion and bites it." }, { "time": "6-8", "action": "Background shifts to colorful playful animations, text 'Have a Break, Have a KitKat' appears with classic snap sound." } ] }

This JSON prompt defines the camera shots, character actions, background transitions, visual style, and audio cues needed to create a professional-looking KitKat ad.

Step 1: Camera Setup and Composition

The prompt emphasizes a cinematic close-up:

• Focus on the stressed office worker’s expressions
• Smooth camera movement captures subtle tension and anticipation
• Warm lighting enhances emotional connection

This ensures the viewer immediately empathizes with the character’s stress and notice the KitKat bar as the source of relief.

Step 2: Character Actions

The seconds array breaks the video into key actions:

• 0-2s: Close-up of office worker typing rapidly, showing anxiety
• 2-4s: Coworker slides KitKat across the desk with a smile
• 4-6s: Worker breaks a piece in slow motion and bites it
• 6-8s: Background shifts to playful animations with text and classic KitKat snap sound

By following this sequence, Veo 3 can produce a coherent and engaging narrative that conveys the iconic "Have a Break, Have a KitKat" message.

Step 3: Visual Style

The visual tone is playful and warm:

• Vibrant colors in the animation transition
• Smooth camera movement for cinematic quality
• Emphasis on the contrast between stressful office setting and playful relief

These visual choices make the ad appealing and instantly recognizable.

Step 4: Audio Cues

Audio enhances immersion and brand identity:

• Classic KitKat snap sound at the end
• Subtle office ambient sounds during initial stress sequence
• Playful, light background tones during animation transition

This ensures the video is engaging both visually and auditorily.

Step 5: Generating Your Video in Veo 3

Paste the JSON prompt into Veo 3 and adjust minor parameters if needed. Click Generate, and Veo 3 will produce an 8-second cinematic KitKat commercial, blending office stress with playful relief and vibrant animation.